Sunday, November 20, 2011

Apple: Amazon Is Guilty Of False Advertising Too

Apple has been involved in a beef with Amazon over the use of the term “App Store” since March of this year. Apple’s original trademark lawsuit claimed that they owned the term “App Store,” having applied for the trademark in 2008 after launching the store for their iPhone

Amazon battled back saying that the term “App Store” was simply too generic to be trademarked – that it just describes a store that sells apps. The Amazon App Store for Android launched anyways, much to the chagrin of Apple. In July, a judge denied the injunction and allowed Amazon’s store to remain active.

Apple says that Amazon purposefully started “de-emphasizing” the “for Android” part of the “Amazon App Store for Android” in order to bank of the popularity of the Apple App Store.The brief even provides screenshots to back up their point. In this one, you can see the Kindle Fire being promoted as having the “Amazon Appstore.”

Source:webpronews

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