Increasing Organic Click Through Rates

It should be pretty obvious by now that your website’s organic search results are very important. Once your website is ranked organically on the major search engines like Google, you’ll need to tweak things to make sure that you are getting the highest click through rates possible relative to the traffic that you receive.

An organic search engine ranking is invaluable, so you should make great efforts to optimize your listing to entice your audience to click through to your website. There are many ways to improve your organic ranking so that you can maximize it’s potential.

I’d like to go over some ways to help directly improve your click through rates via your organic ranking on major search engines like Google…

1. Work on your HTML title.

Is your HTML title catchy? Does it include your most important keyword phrases within it? Even though there is talk that HTML page titles are not as important for SEO, I still stress to my clients that all HTML titles need to be keyword enriched.

If you are finding that any single page within your website is not getting the clicks you think that it should, consider making some changes to your HTML title. Include other keywords that are pertinent to your business and see how the results are. If your new keyword terms are yielding better results than before, stick with it!

2. If your rank is not satisfactory for a given keyword, increase your links for that keyword.

Remember, the anchor text of your links serve as a great way to target certain keyword phrases. Include your keywords in your anchor text. So, if you are suffering on your ranking for your favorite term, seek out links in which you can control anchor text.

3. Find out the part of your website that search engines are actually indexing and then optimize it!

Sometimes search engines will post random snippets of code from your website in their listings. Sometimes this can come in the form of your HTML title and meta description. Other times they will show your HTML title and then a snippet from your website’s actual text. Whatever the case may be, find out what they are indexing and then optimize that code.

I had a recent client success story with this posting issue. From looking over the client’s search engine results prior to working on his SEO, we determined the snippet of coding that search engines were displaying for results. From there, we optimized his website text and the displayed snippet of code. We included a direct call to action and as a result, his click through rate sky rocketed and we have now noticed a 150% increase in clicks.