Thursday, June 23, 2011

VIRTUAL SHOPPING IN 3D


Linda Smith walked on stage at the Spring 2011 Demo Conference in Palm Desert, Calif., on Feb. 28 and tried on clothes. Looking at herself in an interactive mirror, she tested out virtual dresses, handbags, and jewelry. The interactive "fitting room," called Swivel, is a mix of software created by her company, FaceCake Marketing Technologies of Calabasas, Calif., and a hacked 3D camera from Microsoft's MSFT Kinect gaming console.

Kinect started out as a controller-free gaming system, but developers such as FaceCake are writing new applications for the system's 3D camera. Kinect cameras essentially transform computers into two-way mirrors whose system can see users. One potential use of Kinect is making accurate 3D models of people to help them purchase everything from swimsuits to jeans online.


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