FIVE THINGS TO AVOID IN SEO

A good search engine optimization campaign required a lot of knowledge and time work.On the internet you find many articles with SEO tools,some better and other less you decided wich are suitable for you.But this articles did forgot to explaine things that you must to avoid.

1  Websites with 0 pagerank

Those websites are important to be avoided.Especeally the pages who has home page page rank 0

2 Mirror websites

Webpages with mirror sites wich containing the same content with different URL

3 Webpages with question marks
 This kind of websites should be avoided,the search engines dosen t always indexed webpages

4 No foolow webpages

Websites wich no containe no follow atribute or no index meta tag should be avoided,never post your url in this king of websites

5 Links farms

Links farms are not good in seo ,try to avoid websites wich containe more than 100 outgoing links.Major searc engines penalize this sites

OPTIMIZE YOUR WEBSITE IN THE SMART WAY

As a I say in many articles it is important to all online business to have a good marketing campaign,O good marketing campaign ensure a good optimization and get your website higher in the search engines.Once your website is higher in the search resultsy our business can go well for you.if you tink that the acquizition of backlinks is the key to ensure your online business ,may think again the buying of the backlinks not ensure every time a good optimiza tion.They are many factors that can increase or decrese your search engine rankings.

Is important to know that a quality backlins shoul be pointing in the same category or relevant content to your website.In the few moments i will present 4 typs to do for having a good indexing in the search results.

1 Quality Backlink

Backlinks with quality content are indecated for use,ensure that your backlink is indexed by Google and has good google page rankThe webpage where your link is located should also containe no more 30 outgoing links to other website.This webpages with more than 30 outgoing links to other website is not relevant for Google.If by chance you posted on this kind of websites you have to know that can affect your search results in the negative way.


2 Directory submission

Submiting your sites in the web directories you can get visitors and also a good indexing.When you decided to submit websites in the web directories look at the category where you want to post your website see how many website are in that category.Is important to you to choose that webdirectory that can ensure your sumission in the first or second page in a category that you want to submit.

3 Article submission

Writing articles with good and relevant quality can also ensure a good indexing of your website .So when you decided to write articles find article directories with high page rank

4 Blog posting comments

Google love blog comments ,find blogs that has a good page rank,and posts comments.in this way you can attract visitors to your sites by quality backlinks.An alternative to blog posts are forums.On forums you can promote your business

GOOGLE TRY TO MAKE WEBMASTER WORKS MORE HARDER

All webmaters knows how important is to get their websites more hight in the Google search results.Ass we all know google has made some changes in their search results algorthm.This means that will be more dificult to websites to get their content into organic search results. This algorithm changes try to decrease the importance of using keywords.In this case the webmasters works can be more dificult that it seems.They have to find others ways to attract more visitors.Google wants to deliver the best users experience possible ans users wants to go on about their business as quickly as possible.Lossing traffic it's effect for content provider

ABOUT GOOGLE TRANSPARENCY

All knows that Google is the major search engine in the world.All web searches are made it on the Google platform.A few time a go Google made some changes on their platform what is calling the "transparancy report" .This aplication shows the number of government inquiries for information about users .

This aplication require Google to take down the censor content ,as wella interactive traffic graphs that show informations about the traffic all round the world.

A lot of people acuse Google to use disrupting experience traffic.The alternative a this problem is to use another traffic tool .

If you decided to use another traffic tracking tool help you to track that interraptions .Each traffic graph help you to show history traffic of your organization no mater the contry you are.

BUILDING BACKLINKS

Backlinks are important elements in SEO ,the ideea to build backlinks is that help you to get directly links to your website.However most people do not understand this important element in SEO process that help you in search engines.
If you want to start an online business you should understand the reason to build quality baclinks.To get higher traffic you need quality backlinks with no doubt.

When people navigate on internet they are most likely to click on them and visits you sites.When you are able to reach more people and direct more people to your site, the more likely you are going to get your products sold. Aside from the visible links that you get to see on web pages, it can also be the start of a good viral marketing campaign wherein people who notice your site are most likely to tell their friends about it; hence, driving more visitors to your site.

There are far more other reasons on why you should concentrate on how you can effectively build backlinks and among these reasons is for your site to gain higher search engine rankings. Gone are the days when you simply have to put up your site, get a catchy domain name, and put up keyword-rich contents to see your site top the search results. The way that search engine providers such as Google, MSN Bing, and Yahoo deal with page rankings and search result positions are far more complex now.

It has been a common knowledge that what drives up your popularity and page ranking is the number of quality links that are targeted towards your website. This means that the more links you get, the higher your chances are of being on top of the search results page. However, this does not mean that search engine providers prefer the quantity of links you have rather than the quality of such. In fact, Google and Yahoo generally look into the quality of each link. Simply put, search engines will find your site to be relevant and reliable if popular sites link to you. This does not only pulls your page popularity up, but it also drives more traffic to your site while allowing you to reach more readers and prospect customers in no time.

There are far too many ways to build backlinks. In fact, the possibilities are only limited by the creativity and patience of the internet marketer. With the advent of Internet technology and the evident ease it shows in communication, it is impossible for you not to find an avenue where you can kick-off your internet marketing campaign. You can try finding sites that you like and simply e-mail the webmaster and offer a link exchange. There are also social bookmarking sites which you can take advantage of. These sites can generate quality links to your site without requiring you to link back to their site as well.

GOOGLE KEYWORDS TOOL

Choosing your primary keywords may be one of the most difficult parts of good SEO. It is also, however, one of the most important. When you begin optimizing your website for search engines, you will need to choose one primary keyword or keyword phrase, and four to six secondary keywords.

These keywords are going to be essential later on. You won't just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website.

With that in mind, look for keywords that will stand the test of time. Avoid keywords that are too general; you want targeted keywords for targeted traffic. But don't swerve to the opposite extreme; a keyword is no good if it's something so specific that no one would ever search for it.

Your secondary keywords can be a little more flexible than your primary keyword or keyword phrase. Pick the words people are most likely to use when searching for your product or information. You should ideally have between four and six secondary keywords, but if necessary, pick as many as ten. Don't go above ten, as too many keywords end up diluting the importance of any of your keywords.

Look for a blend of general and specific secondary keywords. Better yet, make one or two of them keyphrases, such as "handcrafted knit scarves" that blend the specifics of the three words together with the generalness of each individual word.

Once you have your keywords, don't limit them to just your website. Use your primary keyword phrase every time you link to your website, in blogs, in newsletters, and in RSS feeds. Don't overlook relevant forum signatures! The right keywords, used in the right way, can be invaluable.

DIFFERENCE SEO AND MARKETING

SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

In fact, there is a difference. SEO stands for Search Engine Optimization. It refers to anything you do to your page to make it more search engine friendly. SEM stands for Search Engine Marketing. It forms a sort of umbrella term that can refer to anything you do to get your page ranked higher in search engines, from search engine optimization to requesting backlinks to submitting your URL to search engines.

It's important to know the difference between the two when you're shopping for SEO or SEM services. If the company doesn't specify what services it offers as part of its "SEM Package," then don't hesitate to ask. And don't hand over any money until you know! Some companies may mean nothing more than submitting your website's URL to a few search engines, and you can do that yourself.
Whenever possible, get a list of specific things they plan to do to help surfers find your website. Will they submit your URL to search engines? Get a list of the search engines they plan to submit it to. ("Yahoo!, Google, and 100's More!" doesn't count.) Will they keyword optimize your site? Be sure to ask if they include META and ALT tags.

Ultimately, whether a company uses "SEO" or "SEM" doesn't matter as much as what services they offer. Ideally, SEM would be more valuable than SEO, because it would include SEO as well as other marketing strategies. But this is not always the case. As we've noted before, it can be simply a code for "stick your URL is a few search engines and be done with it." Look for reputable websites, and ask for specific services they offer. Once you've done your homework, you will be able to make an informed decision between SEO and SEM and march forward proudly, knowing that you truly got the best value for your money.

SEO TOOLS FOR 2012

There are a number of popular SEO tools available online that will make your work much easier. The SEO experts will advise you about these effective tools that will solve your problem areas. The first and most important tool is Google Analytics.

This is a free tool that gives you an easy solution to analyze the traffic of your website. You can track your site and find out the number of page views you have received in a particular time frame. You can also find out the length and depth of visit and the geographical location of your visit. The three SEO elements covered by Google Analytics are search traffic, search keywords and content performance.

Alexa toolbar is very useful for internet users. This is widely used by many webmasters for many years due to its ability to measure the performance and popularity of a website. Alexa is able to give you accurate results up to the top 100,000 sites existing online.

Another great tool that helps you to find out the right keywords for your site is KeyCompete. You can determine the keywords of your competitors easily. This could be obtained through their PPC programs. This is an online tool with lots of useful features. No one can overlook the usage of this tool to find out the appropriate keywords for their sites.
You can get information about your competitors and receive reports about their performance in major search engines like Google and Yahoo through the SEO tool SEOmoz. This helps you to find out what your competitors are doing and help you to keep track of their progress. Knowing these things will help you plan your future moves accordingly.

This also helps you in site error detection, traffic tracking and keyword research. IWEBTOOL has many tools in one that covers most areas of SEO. The great feature of this is the Google PageRank Prediction. This predicts the ranking in Google. This gives account of the links a domain has and measures the speed of the website. With Website Speed Test you can find out the time taken for site loading.

Widexl helps you to locate pages that are linked to your site. This feature has a meta tag analyzer that helps you to analyze the meta tags, page loading time and keyword density. You can check the links of your site on six search engines and make comparisons among competitors with another great tool of Widexl, Search Engine Saturation.

The SEO tool, Link Diagnosis helps the website owners to examine the link competition. This provides main details about eh links of the competitors. You can get details about anchor text, page ranks, etc. The Link Diagnosis runs only in Firefox browser.

SEO Logs is a combination of many free tools for SEO like Web Page SEO Optimizer, Keyword Difficulty Check, Backlinks Analyzer Tool, HTTP Headers, Domain Age Check, Alexa Rank Comparison, Adsense Profit Calculator, etc.

This helps you to measure the difficulty of keywords to get ranked in search engines. It also can detect the faked Pagerank and give PR value results. With these popular SEO tools you can optimize your site easily.

GOOGLE ENCRYPTING SEARCH

Google has caused quite a ruckus in the search marketing community after it announced some changes to search.Last week, the search giant said that it would begin encrypting looghes in search that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.

While this change is only supposed to affect a single digit percentage of referral data, many SEOs are not happy with the move and believe that Google has gone too far.Eric Enge the Founder and President of Stone Temple Consulting told us that he was completely “baffled” when he saw the news

“I hate to say this about Google because they’re a company that I admire and like and respect, but I think this is evil,” she said.

“Google is taking something away that is a very, very valuable tool for anybody practicing SEO,” Lieb added.

I have learned more from the referral data that comes into the that lets me benefit the user – I won’t have that data to mine, “ she said. “Personally, it will make it harder for me to (a) understand what the performance of my pages are and (b) to learn from my pages.”

Google has said that it did this in order to make search more secure, but the SEO community doesn’t agree. Enge told us that he didn’t recall any outcry from privacy organizations in regards to search term data and, therefore, is not convinced that security was Google’s real motive. If this were the case, he thinks that Bing and Yahoo would have had to make changes as well.

SEARCH ENGINE

Most corporations understand that a great search strategy relies mostly on incorporating the absolute best practices throughout their organizations. It can become a nightmare as a corporation’s activities start to become separated from each other. Departments often have territorial or political reasons for not talking and communicating interdepartmentally, and sometimes the organization of these departments prohibit excellent communication across multiple branches.

The key to great support comes from the top down. If your upper management creates an environment which is central to having search strategies a priority, then it can then be a goal shared by the entire corporation. Upper management absolutely needs to provide the necessary resources for search integration and to make sure that all departments are motivated to create great upward momentum to the search marketing strategy.

Here are some tips to great content architecture across your organization.

1. Make sure that your website has the most useful and functional information architecture possible
Make sure that multiple pages don’t have similar or thin content. Will your website’s visitors be confused at all? Is the page they access relevant to the information they’re looking for? Don’t ever confuse your visitors, and don’t ever show them something they aren’t looking for. Keep it simple!

2. Make sure that the copy on your website speaks to your customer
Keyword research is a huge part of this. You must make absolutely certain that anyone writing web copy has access to (and understands) your keyword research. Make sure they use this research in the writing and development of web copy – if your core demographic is high school children, don’t write using the vocabulary of someone with a PHD.

3. Although your meta keywords tag is not helpful in search engine optimization, it can be helpful in collaboration.
Often, a company will spend countless dollars and time on research about how to speak to their customer, how to create the best marketing calls, marketing segments, and then a copywriter will change the message without realizing all of the energy that was put into the message. To help avoid this, make sure the copywriter has coordinated site wide, and make sure they incorporate the correct keywords into the content. Don’t focus too much on keyword density, but rather on providing valuable content.

4. Remember that every page of your site is a possible entry point.
Every page of your website is a possible entry point for your customer and should be developed using this mentality. Make sure that each page clearly states the primary subject, provides contextual navigation and momentum about the rest of the website, helps the visitor complete a task/find what they were looking for, and to motivate the visitor into your sales funnel. Pages often don’t have a strong call to action and conversions may suffer greatly.

Your corporation should create a checklist for each page to ensure all of these actions get met.

5. Make sure that your website has a great internal linking structure.
This is absolutely crucial to make sure that you have an easily crawlable website. At least one internal link should be in place to each page of your website. A page that does not have an internal link to it is called an “orphan page” and will never be seen by the search engines.

6. Think about what you’re going to link to from the home page.
Your website’s home page is the page that most visitors will see – so it’s important that you link to your most important pages. Search engines also recognize this, and they use your home page link architecture as a sign of what your most important pages are.

PPC

Pay per click advertising is intimidating to some. They do not completely understand what PPC is and they fail to see the benefits of using something like this for their own business. Pay for click is a great way to grow a business online and to increase the return on investment. PPC is simple, once you really get an understanding for how it works. If you are new to the scene and you are trying to figure out the ins and outs of running an online business, you need to do a lot of research. You might want to work with an expert who is willing to show you the ropes and guide you through the process of setting up successful sites and turning your basic ideas into ideas that generate money. At the very least, you need to do a tremendous amount of research in order to find success in the Internet marketing world.

PPC is an advertising method that lets you put your advertisments in text on a search engine page. Think of one of the popular search engines and what you see when you type in a search term. Several results pop up, both in the center of the screen and off to the side. Some are sponsored results, meaning you are paying for them to be there and others happen naturally based on how well you have built your site. PPC usually appears on the natural list, sometimes called the organic results, and you only pay when people choose your entry.

Using PPC allows you to target a specific geographical area. If you find that customers are more interested in your product from a different part of the world, PPC allows you to focus on that country or region. You do not need to set up a shop in a certain country to achieve results. You simply select a given country as your target and those people are going to be driven to your site. If you think your product or service is better suited for a particular region of the world, this is going to save you money because you can set your focus on one place.

PPC gives you control over the cost of your campaign. You decide what you want to pay for each visitor that follows the ink. This enables you to outbid those who might want to use similar search result terms and get more attention and more visitors than you. However, if you want to keep your costs reasonable, you can avoid the expensive terms and stick with the amount you want to pay.

The best part about PPC is that you get fast results. Visitors come to your site and you have little to worry about in regard to building an optimized site to get higher rankings. It can take weeks or longer to build a site that is capable of producing the results of PPC as quickly. Once you set up your PPC campaign, you are set to go and you will see visitors increase.

TRAFFIC TOOL

Is it possible that today's internet marketers are missing one of the best, most powerful marketing methods available to them today.

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, "free", and they have missed the opportunity to seize it and use it to it's fullest.

There are many methods of promotion available on the internet and off line too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren't using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

"I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn't buy that kind of result," Dixon says.

Yet most netrepreneurs aren't using press releases at all, or aren't using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren't aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop,distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

GOOGLE

Google base, Google merchant center, Google product search, Froogle if you’re old school, whatever you call it, the concept is very simple, you want to sell products and people want to buy them. Google is the catalyst for most things these days and shopping is no different. In order for people to buy your products from Google Shopping, you need to do everything in your power to ensure the feed you submit to Google is at its optimum best. In doing this, all you have you is rely on the powers at be making the right decisions and ranking you high against your competitors. The bargain hunters get the best deals and you increase your visibility and online conversion rates. Sounds simple doesn’t it? IT IS. Providing you follow the guidelines (which can be found through the Google Merchant help centre) and regularly update your feed, your only worry should stock control. There are a few tweaks and tips you may want to consider when producing your feed, as noted below:

Optimise Product Titles

As with organic search engine optimization techniques your product titles in Google Shopping are vital. Titles can be up to a maximum of 70 characters. Make the best use of every single character. If your titles fall short of the character range, always try and find ways of appending your title to include additional attributes.

Always undertake research as to what may be influencing existing Google Shopping rankings, in respect of titles, before submitting your product. As a guideline, take a look at the top three ranking competitors and look for similarities between competitor product titles and the title listed in Google shopping. Try to match your title with that of high ranking competitors, but look for areas of opportunity to include terms or words that your competitors may not be using. If you’re using dynamic titles that are fed directly from a database to both your product page and Google Shopping feed you will have to seriously consider the way in which your titles will affect both your organic SEO campaign and Google Shopping simultaneously.

In terms of editorial guidelines, never use block capitals within your title or promotional copy.

Optimise Product Descriptions

Google Shopping descriptions can be anywhere up to 10,000 characters long though Google recommends writing a unique description, somewhere between 500 and 1000 characters long. This means no copying and pasting manufacturer descriptions!

Taking a similar approach to forming product titles, you should always have a look at competitor’s descriptions before formulating your own. Note down the key terms used within descriptions of the top three competitors and be sure to include these in your own description.

Undertake keyword research to look for additional terms associated with that product, such as alternative or abbreviated names and use these variants within your description.

Again, never Google may refuse your feed if you include promotional copy or unnecessary capitalisation within your description.
Mandatory and Optional Attributes

The following are mandatory attributes and MUST be included for each product.